• new dates soon
  • Hangzhou, China
new dates will be announced soon Hangzhou, China


Distribution • Co-Development • New Audiences

Coronavirus Information

In light of the recent coronavirus outbreak in mainland China, we are monitoring developments closely with the latest guidance from local and national authorities and the World Health Organization (WHO) as it relates to travel to, and participation in, our events.

Regular updates are available for our customers.

If you require further information, please do not hesitate to contact: customerhelpdesk@reedmidem.com

What is MIP China?

Where global content meets China

Started in 2017 by the organisers of world’s global TV markets MIPTV and MIPCOM, MIP China provides International content studios and rights holders the opportunity to meet a vetted selection of Chinese broadcasters, online platforms, and production companies through a programme of guaranteed 1-to-1 pre-arranged meetings over 2½ days.

Whether you wish to discover, buy, sell, finance or produce content, MIP China is the TV event that puts you face-to-face with the people and content to help grow your business.


MIP China offers 2 ways to to build sino-international relationships for your content:

• Co-Development Forum, if you're involved in production

• Distribution Market, if you're involved in distribution

Why attend MIP China?

Discover what WeKids China CEO Sean Chu has to say about the Chinese TV market, and what's driving buyers in the Chinese kids TV market, from new streamers to getting more involved in production.

With the market booming, it's more important than ever to find "new content as early as possible," he says.

Are you involved in production?

Attend the Co-Development Forum

Find local partners for new projects

Enjoy networking opportunities

Pre-arranged meetings

Are you involved in distribution?

Attend the Distribution Market

1-to-1 meetings with vetted buyers

Sell IP and remake rights

Acquire new content

Co-Development Forum registration

US$ 1,800

Distribution Market registration

US$ 6,570

What our clients have to say about MIP China

"MIP China is one of the most worthwhile markets to attend in China. It's professional and efficient and allows us to productively meet the best partners for our deals at a reasonable cost."

Sheldon XIE, Dreameast Pictures

"We've been attending MIP China since the beginning, and now coming up to its fourth edition I am excited and energized to attend again. MIP China has been a great market for me to both meet new potential partners to license IP from, as well as develop new children's IP for global markets together. The format is extremely tight and efficient, and definitely one of the best places for those of us within the Chinese media industry to meet and do deals with our international partners."

Sean Chu, Wekids

"Viacom China attended the inaugural MIP China and are happy to see its continued growth over the years. It's a very efficient market for us to meet both our current, as well as new potential partners both in China and abroad, and we look forward to attending again!"

Pierre Cheung, SVP & GM, Viacom/CBS Networks China

2019 Sponsors and Partners

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