What is MIP China ?

The most efficient way to business networking in Asia

Started in 2017 by the organisers of world’s global TV Content Markets MIPTV and MIPCOM, MIP China Partnership Forum is your mid-year opportunity to discover, buy, sell, finance or produce content in Asia.

Based on MIP’s signature 1-to-1 pre-scheduled meetings format, MIP China guarantees online meetings to boost sales and co-productions. Our system of providing bespoke schedules of video meetings during central Asian time is designed to connect motivated studios from around the world with Chinese and Asian TV executives.

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John Stevenson, Director of the Dreamworks' animation blockbuster, Kung Fu Panda, will address MIP China conference delegates in a keynote interview with Andrew Eborn on June 22, 2021.

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MIP China Exclusive Resource - What Do Buyers Want ?

What do Asia-based Buyers Want when it comes to entertainment content? Find out in this exclusive document, ahead of the next MIP China Partnership Forum, your mid-year opportunity to discover, buy, sell, finance or produce content in Asia. April 2021 edition.

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Pan-Asian KIDS TV Talent Quest

This year’s conference programme sees the launch of MIP China’s Pan-Asian Kids TV Talent Quest, a brand new, high profile platform offering producers the chance to submit new ideas for Asian focused Kids programming directly to key decision makers.

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What our clients have to say about MIP China

Yunjie Yan, Chief Executive Officer of Thunder Media

Xuefei Liu, Huanyu Film & Television

Sean Chu, Founder & CEO of WEKIDS

MIP China Online is a great idea given that virtual meetings can be the only way to meet with third party programme suppliers these days.

Hoyoung Jung, Director, Acquisitions & Co-Productions, WarnerMedia APAC (MIP China 2020)

MIP China is one of the most worthwhile markets to attend in China. It's professional & efficient and allows us to productively meet the best partners for our deals at a reasonable cost.

Sheldon XIE, Dreameast Pictures (MIP China 2019)

I've attended MIPChina since its launch in 2017. It's the perfect place to meet the right people and content owners both at home and abroad. It is a tailored market for the Chinese industry.

Lucy Guan, Beijing Xiangjiang Yihua (MIP China 2019)

We’re very excited to be a part of this new online format that gives us the opportunity to connect, easily & efficiently, with our current partners, as well as find new partners to acquire content.

Shangyou Zeng, Director of Content Acquisition, iQIYI (MIP China 2019)

We've been attending MIP China since the beginning, and now coming up to its fifth edition I am excited and energized to attend again. MIP China has been a great market for me to both meet new potential partners to license IP from, as well as develop new children's IP for global markets together. The format is extremely tight and efficient, and definitely one of the best places for those of us within the Chinese media industry to meet and do deals with our international partners.

Sean Chu, Wekids (MIP China 2017 - 2018 - 2019 - 2020)

Key Figures of MIP China 2020 - Partnership Forum

In 2020, due to Covid-19 travel restrictions, MIP China innovated to hold the pre-scheduled meetings entirely online with a high level of satisfaction from global particpants across 14 time zones.

200 Delegates

28 Countries

1700 Meetings

40 Int. Screenings

Parnership Opportunities - MIP China

MIP China offers the best platform to elevate your company’s brand awareness to the entire content community within the Asian region. Through MIP China's comprehensive partnership packages, we’ll work together to create a strong, customised marketing and communications plan.

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