June 2021

| Where Global and Chinese Content Meet |

MIP China has provided 4 days of matched-meetings between global content providers and Chinese and Asian TV channels / platforms.

| In 2021, MIP China will be online again |

Started in 2017 by the organisers of world’s global TV markets MIPTV and MIPCOM, MIP China is based on MIP’s proprietary 1-to-1 scheduling platform that matches distributors with buyers by mutual preferences and genres.

In 2020, due to Covid-19 travel restrictions, MIP China innovated to hold the pre-arranged meetings entirely online with a high level of satisfaction from global particpants across 14 time zones.

The pre-arranged online meetings organised in July gathered more than 200 participants from 28 countries.  Over 1,700 video meetings were set between content providers and buyers from China and Asia.
MIP China also propose exclusive training conferences for Chinese media professionals.
More than 40 fresh programs from distributors & channels were displayed during this edition.


Whether you wish to discover, buy, sell, finance or produce content, the MIP China Partnership Forum puts you in contact with the people and content to help grow your business.

| Why attend MIP China?

Discover what WeKids China CEO Sean Chu has to say about the Chinese TV market, and what's driving buyers in the Chinese kids TV market, from new streamers to getting more involved in production.

With the market booming, it's more important than ever to find "new content as early as possible," he says.

Attend the Partnership Forum

Pre-arranged meetings to:

- Find Asian partners for new projects

- Sell IP and remake rights

- Acquire new content

Learn more

the MIP China Partnership Forum registration

| What our clients have to say about MIP China

"MIP China is one of the most worthwhile markets to attend in China. It's professional and efficient and allows us to productively meet the best partners for our deals at a reasonable cost."

Sheldon XIE, Dreameast Pictures (participant 2019)


"I've attended MIPChina since its launch in 2017. It's the perfect place to meet the right people. I have got to know many content owners at home and abroad through this platform. And I am happy being there to share with other participants the new trends about the industry. It is a tailored market for the Chinese industry." 

Lucy Guan, Beijing Xiangjiang Yihua (participant 2017 - 2018 - 2019)

"We've been attending MIP China since the beginning, and now coming up to its fourth edition I am excited and energized to attend again. MIP China has been a great market for me to both meet new potential partners to license IP from, as well as develop new children's IP for global markets together. The format is extremely tight and efficient, and definitely one of the best places for those of us within the Chinese media industry to meet and do deals with our international partners."

Sean Chu, Wekids (participant in 2017 - 2018 - 2019)



“We’re very excited to be a part of this new online format that gives us the opportunity to connect, easily and efficiently, with our current partners, as well as find new partners to acquire content.”

Shangyou Zeng, Director of Content Acquisition Department, iQIYI (participant 2019)


“MIP China Online is a great idea given that virtual meetings can be the only way to meet with third-party programme suppliers these days.  I am happy to participate along with Carlene Tan, our new head of original productions for APAC.”

Hoyoung Jung, Director, Acquisitions & Co-Productions, WarnerMedia APAC Kids platform (participant 2020)

| 2020 Sponsors and Partners |

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